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TAPS Bus Ads

Rebranding Transportation and Parking Services (TAPS) at UC Davis, these bus ads feature joining the department as popular and happy.

TAPS approached Conference & Event Services at UC Davis to assist in creating a new campaign for their services. The campaign involved marketing collateral pieces, including this bus ad. Since TAPS is most known for giving out parking tickets on campus, most students felt distaste toward the department.

These bus ads are an attempt to alter that negative feeling and portray TAPS's services as something hip and happy. The colors and fonts follow University of California guidelines.

The ads are 20 in. x 11 in.

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PIXEL Graphic Design Club

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UC Davis Design Dept Advising

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Weddings & More! Showcase

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Gorilla Dan

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3rd Annual Plan Green Showcase

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"Go Vegetarian" Campaign

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Conference & Event Services at UC Davis

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Hyatt Place Banners

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Samsung Propel Package Proposal

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TAPS Bus Ads

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SYTA Conference

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Campus Recreation at UC Davis

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Form Studies : Bird Netting

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Third Street Signage Proposal

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