PRINT, BRAND & IDENTITY
"Go Vegetarian" Campaign
The "Go Vegetarian Once a Week" campaign showcases the environmental benefits of eating non-meat once a week. There are individual icons for each of the 3 resource areas of focus: water, land, and agriculture.
The campaign message is more informational, rather than persuasive. It is meant to provide someone with the information that the option is there if they were considering it or uncertain about the results of going vegetarian.
This was on display in the San Francisco de Young Museum Student Showcase on April 22, 2011
